Our vision, aim and mission
Crown’s relentless pursuit of perfection is best reflected in our presence in the Hong Kong Food & Beverage sector as well as our brands acceptance we gained across the world. We seek to create and promote great-tasting and high quality products. We aim to grow our business with the same honesty and integrity we use to meticulously craft our products. In the near future, we set out to export our products to countries across the Middle East, Africa and Europe. We will soon be entering new markets in Asia and Australia.
all you need is crown
Here at Crown, we are committed to our founding mission through distributing quality products - ultimately bettering the lives of our customers and hope to inspire others to do the same. We recognize our responsibility to the world, it is this very commitment to inspire humanity is what drives us to serve our customers everyday. Don't just take our words for it, check out our products and contact us to let us know your thoughts.
Our values
At Crown, we put great emphasis on innovation and wants to ensure that customers feel our conviction to succeed beyond expectations. We embrace the curiosity to explore ideas, the passion and desire to challenge the impossible. Our team believes innovation is key drive of growth in any organization. That is why Crown invests on creating fresh products as well as packaging concepts.
Quality is an expression of our mission to create and promote outstanding and quality products. Each and every product we distribute is held to the highest standard of quality. Our commitment to world class quality is embedded in our corporate culture. We believe that it begins with each and every member at Crown. We will deliver excellence, strive for relentless improvement and respond strategically to change.
Eventhough Crown has invested in a range of products in the Food & Beverage industry, we still continue to believe that the real invesment remains in the workforce here at Crown. We foster great talents and actively pursue diversity in our workforce composition. We recognize that the technical challenges we solve require new perpectives and open minds.
At Crown, we have multiple strategies for growth based on achieving long-term goals, whilst improving our distribution network as well as efficiency. We are always stretching our boundaries and striving to achieve more for our customers. We make it our business to know what exactly is going on in the market and react proactively. Our passion to challenge boundaries is the very reason that drives our ambition to offer our customer more.
We uphold our reputation for integrity in the Food & Beverage Market and aim to provide an ethical work enviroment for all of our employees worldwide. In order to further develop our cultural identity, we have adopted a Code of Business Integrity. This code essentially sets out the principles and behaviour for every member of our team at Crown - to build and maintain an ethical culture and workplace throughout the organization. Moreover, we strive never to sacrifice long-term good for short-term gain.